About Us
á La Couture: A Passion for Craftsmanship and Customer Delight
Founded by Ruma and Raja Pathan, á La Couture is the perfect fusion of artistry and innovation. With Ruma’s passion for jewelry and fashion and Raja’s expertise in marketing and technology, the duo created a brand that redefines high-end costume jewelry. Both founders bring years of experience in online selling, paired with a shared vision to deliver exquisite craftsmanship and an unmatched customer experience.
What began as a passion project—hosting local trunk shows that consistently sold out—quickly evolved into a thriving online brand. Today, á La Couture combines traditional South Asian artistry with modern designs to offer bespoke heritage jewelry, bridal collections, and contemporary statement pieces loved by clients worldwide.
The brand has grown its team to include individuals who share its founders' dedication to delighting customers. Every piece is designed to make clients feel valued and celebrated, while the team works tirelessly behind the scenes to uphold the brand’s legacy of quality and satisfaction. á La Couture is more than jewelry; it’s a celebration of elegance, tradition, and a heartfelt commitment to its clients.